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This report examines those businesses ranking for 'Roofers Falkirk'. Roofers Falkirk |
SEO Road Map - Monday September 26, 2022Roofers Falkirk #62 falkirk-roofers.co.uk
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.roofers falkirk VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.roofing 9, falkirk 9, roofer 8, roof repair 8, roofers 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.experience 9, falkirk 9, company 9, roof 9, flat roof 9, customer 9, scotland 8, uk 8, tile 8, property 8, slate 8, roofers 8, privacy 8, roofer 8, lead 8, expert 7, bee 7, weather 7, felt 7, chimney 7, roofs 7, cookie 6, slate roof 6, stirling 6, insurance 5, tiles 5, price 5, flat roofs 5, blog 4, roof tile 4, feedback 4, faq 4, thistle 4, roof tiles 4, wood 3, inspection 3, pitched roof 3, social media 3, wall 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.find out more 4, google tag manager 3, end google tag 3 Double Word LSIspan class 9, div class 9, at roof 9, roof repair 8, i class 8, new roof 8, ul class 8, input type 7, roof repairs 7, img src 6, to ensure 6, flat roofing 6, li class 6, doctype html 6, html lang 6, div style 5, p class 5, flat roofs 5, body class 5, span style 4, slate roofing 4, quality service 4, link rel 4, very pleased 4, iframe src 4, s only 4, no hesitation 4, form action 4, ve got 4, to find 4, lead work 4, central scotland 4, learn more 4, we offer 4, on roof 4, recommend them 3, end google 3, falkirk roof 3, pitched roof 3, privacy policy 3, we had 3, best roofing 3, phone number 3, as soon 3, highest standards 3, re looking 3, google tag 3, we provide 3, i would 3, us today 3, to keep 3, tag manager 3, i found 3, work carried 3Single Word LSItel 9, google 9, icon 9, how 9, right 9, div 9, red 9, contact 9, rel 9, rem 9, image 9, list 9, roofing 9, http 9, back 9, title 9, content 9, company 9, end 9, class 9, roof 9, custom 9, home 9, form 9, service 9, family 9, years 9, rip 9, action 9, https 9, text 9, nav 9, local 9, top 9, off 9, auto 9, main 9, body 9, www 9, logo 9, new 9, alt 9, header 9, amp 9, footer 9, falkirk 9, head 9, row 9, src 9, professional 9, height 9, meta 9, min 9, btn 9, one 9, services 9, view 9, this 9, pro 9, name 9, hidden 9, button 9, not 9, placeholder 9, none 9, type 9, twitter 9, href 9, item 9, work 9, phone 9, style 9, flat 9, place 9, more 9, facebook 9, display 9, site 9, width 9, span 9, small 9, data 9, only 9, html 9, tag 9, repairs 9, repair 9, img 9, value 9, bar 8, quote 8, require 8, looking 8, see 8, website 8, address 8, business 8, standard 8, scotland 8, info 8, visibility 8, trust 8, over 8, property 8, index 8, script 8, ever 8, url 8, that 8, high 8, reviews 8, fill 8, were 8, position 8, box 8, lang 8, social 8, about 8, input 8, recommend 8, free 8, team 8, call 8, tile 8, look 8, full 8, next 8, privacy 8, container 8, slate 8, provide 8, lead 8, help 8, here 8, line 8, link 8, jpg 8, padding 8, clear 8, also 8, clean 8, areas 7, offer 7, path 7, strong 7, customers 7, policy 7, roofs 7, column 7, thank 7, font 7, bee 7, needs 7, blank 7, file 7, menu 7, find 7, border 7, clearfix 7, background 7, true 7, best 7, contractors 7, css 7, they 7, fully 7, png 7, them 7, quality 7, two 7, had 7, align 7, details 7, ensure 7, submit 7, color 7, center 7, start 7, target 7, mark 7, when 7, required 7, weather 7, enter 7, images 7, method 7, var 7, come 7, leak 7, copy 7, own 7, job 7, sheet 7, ltd 7, tec 6, would 6, standards 6, search 6, after 6, got 6, very 6, placed 6, number 6, block 6, large 6, other 6, table 6, doctype 6, mode 6, net 6, plus 6, code 6, media 6, fullwidth 6, extra 6, maintenance 6, margin 6, then 6, accept 6, nofollow 6, email 6, central 6, grey 6, what 6, window 6, base 6, multi 6, card 6, columns 6, lot 6, self 6, hip 6, checked 6, most 6, request 6, advice 6, why 6, general 6, bab 5, these 5, profile 5, competitive 5, uid 5, gutters 5, meet 5, information 5, testimonial 5, some 5, false 5, there 5, tiles 5, max 5, hide 5, php 5, screen 5, pages 5, solution 5, whether 5, ffffff 5, always 5, noscript 5, rod 5, working 5, worked 5, workman 5, guarantee 5, found 5, fade 5, iframe 5, open 5, run 5, leaking 5, last 5, know 5, drop 5, description 5, house 5, green 5, again 5, short 5, far 5, stylesheet 5, give 5, protect 5, proc 5, initial 5, great 5, grid 5, first 5, before 5, overflow 5, bottom 5, both 5, keep 5, carried 5, banner 5, workmanship 5, projects 4, tooltip 4, excellent 4, peace 4, hesitation 4, mind 4, learn 4, testimonials 4, blue 4, days 4, good 4, dedicated 4, ads 4, guys 4, loose 4, provided 4, remove 4, obj 4, well 4, channel 4, focus 4, four 4, gtm 4, recommending 4, works 4, turned 4, report 4, second 4, selected 4, level 4, below 4, author 4, touch 4, specialist 4, today 4, design 4, make 4, experienced 4, highly 4, mailto 4, coming 4, api 4, based 4, edit 4, each 4, highest 4, manager 4, garage 4, people 4, helpful 4, replacing 4, googletagmanager 4, upvc 4, feedback 4, slide 4, modern 4, theme 4, event 4, elements 4, pleased 4, 'http 4, asset 4, date 4, dab 4, youtube 4, week 4, scale 4, say 4, stack 3, without 3, breadcrumbs 3, much 3, providing 3, transparent 3, national 3, essential 3, questions 3, won 3, radius 3, static 3, cid 3, hover 3, signs 3, we'll 3, soon 3, made 3, system 3, valleys 3, installations 3, 'https 3, may 3, vetted 3, professionally 3, download 3, members 3, different 3, credit 3, pitched 3, velux 3, seal 3, repeat 3, rates 3, callback 3, collapse 3, companies 3, extremely 3, cache 3, using 3, caret 3, myself 3, dropdown 3, javascript 3, circle 3, association 3, taken 3, experts 3, loader 3, swp 3, surprise 3, guid 3, installed 3, news 3, winning 3, quotation 3, shadow 3, whole 3, problem 3, sidebar 3, embed 3, guide 3, important 3, effect 3, files 3, webkit 3, award 3, fonts 3, original 3, match 3, inline 3 |
| #62 falkirk-roofers.co.uk | Avg | Max | 1 | 2 | 3 | 5 | 6 | 7 | 8 | 9 | 10 | |
| Clean Variation Density | 11.11 % | 7.53 | 23.32 | 23.32 % | 4.30 % | 8.51 % | 5.03 % | 9.61 % | 5.65 % | 1.50 % | 6.82 % | 3.04 % |
| Clean Exact Match Density | 0.24 % | 0.06 | 0.35 | 0.00 % | 0.17 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.00 % | 0.35 % | 0.00 % |
Clean Variation Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. All variations are used to calculate the match count.
Clean Exact Match Density: Keyword density is the ratio of keywords to word count. In a clean density the following parts of the page are excluded: head tag, comments, scripts, styles, and HTML tags. Only the Exact Match is used to calculate the match count.
| Factor ID | Factor Name | falkirk-roofers.co.uk | Avg | Max | #1 | #2 | #3 | #5 | #6 | #7 | #8 | #9 | #10 | 0.21 |
| ENT009 | Entities in Title Tag | 5 | 3.00 | 4 | 3 | 4 | 1 | 3 | 3 | 3 | 2 | 4 | 4 | -0.40 |
| ENT008 | Entities in Meta Description Tag | 5 | 4.00 | 7 | 4 | 5 | 1 | 4 | 1 | 5 | 4 | 5 | 7 | -0.33 |
| ENT000a | Number of Entities Used | 20 | 31.33 | 42 | 37 | 30 | 34 | 42 | 28 | 20 | 31 | 32 | 28 | -0.31 |
| CP492b | Unabridged Word Count | 460 | 2192.67 | 8326 | 2169 | 1337 | 1490 | 3292 | 675 | 331 | 8326 | 1266 | 848 | -0.30 |
| CP492 | Word Count | 391 | 1751.78 | 6528 | 1680 | 1119 | 1271 | 2650 | 568 | 268 | 6528 | 979 | 703 | -0.30 |
| ENT002 | Entities in H1 Tags | 2 | 2.11 | 4 | 2 | 4 | 1 | 2 | 2 | 3 | 0 | 1 | 4 | -0.28 |
| ENT018 | Entities in Sentences | 69 | 170.33 | 348 | 348 | 91 | 135 | 316 | 74 | 35 | 348 | 122 | 64 | -0.27 |
| CP364 | Is OpenGraph Type Article | 0 | 0.22 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.26 |
| CPXX888 | Number of HTML Tags | 604 | 1004.11 | 2524 | 1515 | 631 | 2524 | 1377 | 444 | 322 | 775 | 1056 | 393 | -0.25 |
| CP319 | Has Schema Markup | 1 | 0.67 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.25 |
| CP468 | Number of Sentences | 16 | 90.33 | 446 | 57 | 57 | 20 | 90 | 27 | 27 | 446 | 57 | 32 | -0.24 |
| ENT001 | Entities in HTML Tag | 358 | 446.11 | 764 | 724 | 197 | 649 | 764 | 254 | 115 | 452 | 689 | 171 | -0.23 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.21 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 0.22 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.21 |
| ENT003 | Entities in H2 Tags | 4 | 5.89 | 17 | 2 | 3 | 15 | 7 | 0 | 7 | 1 | 17 | 1 | -0.20 |
| CP126 | Exact Match making whole A Tags | 0 | 0.11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.20 |
| CP208 | Has Copyright | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.19 |
| CP343 | Has Schema Web Page | 0 | 0.11 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CP483a | Exact Match in the Title Tag | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| CP126a | Exact Match in A Tags | 0 | 0.89 | 7 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | -0.19 |
| CP469a | Exact Match in Sentences | 0 | 0.22 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.19 |
| ENT004 | Entities in H3 Tags | 4 | 5.00 | 25 | 10 | 0 | 1 | 25 | 0 | 0 | 0 | 3 | 6 | -0.18 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.17 |
| CP447 | Number of Trademarks | 0 | 0.11 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP346 | Has Trademarks | 0 | 0.11 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.22 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.17 |
| CP479h | Title Has Find | 0 | 0.22 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP330 | Has Schema Local Business | 0 | 0.11 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP324 | Has Schema Blog Posting | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.15 |
| ENT005 | Entities in H4 Tags | 4 | 3.89 | 16 | 10 | 1 | 0 | 0 | 7 | 0 | 0 | 16 | 1 | -0.15 |
| ENT006 | Entities in H5 Tags | 1 | 0.89 | 6 | 0 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 2 | -0.14 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.89 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.14 |
| CP380 | Meta Description Length | 138 | 149.22 | 174 | 149 | 156 | 174 | 147 | 147 | 147 | 149 | 135 | 139 | -0.14 |
| ENT016 | Has Entities in H5 Tags | 1 | 0.22 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.13 |
| CP479a | Title Has Best | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP443 | Number of Rel Author Links | 0 | 1.00 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | -0.13 |
| CP481b | Word Count in Meta Description Tag | 26 | 22.11 | 27 | 23 | 27 | 27 | 22 | 20 | 23 | 18 | 19 | 20 | -0.13 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.33 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.12 |
| CP320 | Has Schema Aggregate Rating | 0 | 0.11 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP134a | Exact Match in Body Tag | 1 | 0.33 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.56 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.11 |
| CP180 | Leading Variations in H5 Tags | 6 | 1.22 | 6 | 0 | 4 | 0 | 0 | 6 | 0 | 0 | 0 | 1 | -0.11 |
| CP224 | Has Meta Charset | 1 | 0.89 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.11 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.56 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | -0.10 |
| QS008 | Number of Questions In H4 Tags | 0 | 1.00 | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | -0.10 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.89 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.10 |
| CP480 | Title Length | 66 | 59.00 | 69 | 69 | 59 | 50 | 54 | 66 | 42 | 66 | 56 | 69 | -0.10 |
| CP479ii | Title Has Sentiment Words | 1 | 0.22 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.10 |
| CP203 | Has Apple Touch Icon | 1 | 0.56 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | -0.09 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.09 |
| CPXR24 | Number of P Tags | 17 | 53.67 | 154 | 57 | 7 | 45 | 109 | 34 | 0 | 154 | 35 | 42 | -0.09 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.11 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.08 |
| QS003 | Number of Questions | 0 | 5.67 | 19 | 3 | 0 | 6 | 18 | 2 | 3 | 0 | 19 | 0 | -0.08 |
| CP172 | Leading Variations in H4 Tags | 7 | 4.33 | 17 | 10 | 4 | 2 | 0 | 5 | 0 | 0 | 17 | 1 | -0.08 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.08 |
| CP438 | Number of Meta Keywords | 1 | 2.33 | 10 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 1 | 10 | -0.08 |
| CP425 | Number of HTTPS Links | 23 | 113.44 | 307 | 307 | 87 | 245 | 101 | 61 | 33 | 32 | 95 | 60 | -0.08 |
| CP233 | Has Meta Twitter Site | 0 | 0.22 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.08 |
| CP435 | Number of Links | 23 | 115.89 | 309 | 309 | 90 | 258 | 101 | 62 | 33 | 32 | 95 | 63 | -0.08 |
| CP225 | Has Meta Description | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP481a | Word Count in Title Tag | 9 | 7.78 | 10 | 10 | 8 | 8 | 7 | 8 | 6 | 8 | 7 | 8 | -0.06 |
| CP228 | Has Meta Robots | 0 | 0.11 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP164 | Leading Variations in H2 Tags | 4 | 7.00 | 25 | 2 | 3 | 25 | 15 | 0 | 3 | 4 | 10 | 1 | -0.06 |
| CP207 | Has Contact Page | 1 | 0.78 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | -0.06 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.44 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | -0.05 |
| CP428 | Number of Images without Alt Text | 0 | 5.89 | 32 | 0 | 7 | 32 | 0 | 3 | 0 | 7 | 2 | 2 | -0.05 |
| CP168 | Leading Variations in H3 Tags | 3 | 7.22 | 24 | 12 | 0 | 12 | 24 | 0 | 0 | 1 | 7 | 9 | -0.05 |
| CP213z | Has Form | 1 | 0.89 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.05 |
| CP470a | Exact Match in the HTML Tag | 1 | 1.22 | 9 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 9 | 0 | -0.05 |
| CP309 | Has OpenGraph Image | 1 | 0.56 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | -0.05 |
| CP479 | Title Has Sales Words | 1 | 0.11 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.04 |
| CPXR004 | Number of H1 Tags | 1 | 1.22 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 2 | 3 | -0.03 |
| CP151 | Leading Variations in H1 Tags | 1 | 1.22 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 2 | 3 | -0.03 |
| CP176 | Leading Variations in H4-H6 Tags | 13 | 5.56 | 17 | 10 | 8 | 2 | 0 | 11 | 0 | 0 | 17 | 2 | -0.03 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.22 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.03 |
| CP318 | Has RSS Link | 1 | 0.33 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.02 |
| CP235 | Has Meta Viewport | 0 | 0.22 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.01 |
| CP160 | Leading Variations in H1-H6 Tags | 21 | 21.00 | 40 | 25 | 12 | 40 | 40 | 12 | 4 | 5 | 36 | 15 | -0.01 |
| CP227 | Has Meta Keywords | 0 | 0.22 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.01 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.33 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | -0.01 |
| CPXR003 | Number of Heading Tags | 21 | 21.00 | 40 | 25 | 12 | 40 | 40 | 12 | 4 | 5 | 36 | 15 | -0.01 |
| CP310 | Has OpenGraph Type | 1 | 0.56 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.01 |
| CP418 | Number of Forms | 2 | 1.44 | 3 | 1 | 1 | 1 | 2 | 3 | 0 | 1 | 2 | 2 | -0.00 |